Head of Media

It launches in New York City in Fall 2026 as the flagship high school brand inside the Alpha School ecosystem. Your job is to make it the most talked-about high school in the world in its first year. Treat every day like you're running a cross between a reality series and the best educational channel on YouTube: an audience that's invested in our students' journeys, learning from the program, and inspired to go build something themselves.

The content has to do two jobs: pull the most ambitious teens to apply, and give parents enough proof to trust us with their kid. We believe in organic content over everything, and we need a Head of Media who can build the content engine from scratch.

In Year 1 you do the work yourself, with contractors when you need them. Long-term you build the media team that scales as we grow. This is a leadership role on the founding team. You own brand, content strategy, and execution from day one.

Everything you do serves these outcomes:

Build the audience. Founders School should be a name ambitious teenagers and their parents bring up on their own. You find the stories, cut the hooks, and put them where teenagers actually spend their time, so the school reaches far past the people who already follow Alpha School.

Teach. The content should double as the best entrepreneurship education on the internet, not school hype or motivational filler. A mentor running a live workshop, a student breaking down their growth strategy, a school trip to San Francisco to meet startup founders in their office. You capture it and amplify it.

Elevate the students. Building an audience is a core entrepreneurial skill, so part of the job is teaching students to do it themselves, not just filming them. You coach their content and audience-building alongside the mentors we bring in, and the students who get good at telling their own story become your strongest source of material.

Turn it into action. Reach by itself doesn't count. Winning looks like the most ambitious teens applying before they've even told their parents, thousand-person info sessions filling every month, viewers sending the content to their own networks, and other creators and press reaching out to us. You don't chase application numbers, but if we build a massive audience and nobody enrolls, we're not winning.

• Living in the building. You're on-site capturing the day to day: the workshops, the standups, the first sales, the wins and the setbacks, and the parts of an elite high school that have nothing to do with a P&L.

• Building story packages around individual students and the school. Interviews, footage, milestone moments, proof points, then cut and distributed across platforms.

• Covering the live events and workshops, including the Founders Frontier Speaker Series, and getting a week of content out of every one.

• Running the distribution and the numbers. Tracking what lands, and iterating on the hooks, formats, and platforms that actually drive reach, sharing, and applications.

• Owning the Founders School media identity, distinct from broad Alpha School awareness.

• Posting polished content that looks like every other school's.

• Producing everything top-down from a studio. The best material comes from students and mentors, and your job is to find it and amplify it.

• Turning the school into a startup-accelerator highlight reel. It's an elite high school, and the content has to show that.

• Focusing on creative direction while a team does the work. In Year 1 you're the one shooting, cutting, and shipping.

• Running event logistics. Other team members will own that, while you focus on the storytelling.

• Chasing vanity reach that's not aligned with the school's values and focus.

By the end of Year 1 you've turned a brand-new school into a name people know, and built the playbook, formats, and systems that make the whole engine repeatable.

As the school grows from one campus in New York to more cities, the media function grows with it. You move from doing the work to leading the team that does it across campuses. You got in at the start, and the brand is yours to build.

• You've owned a content or audience-growth number and hit it.

• You have a portfolio that proves it: stories built from actual people and live moments, with the traction to show for it.

• You have a documentary eye and a creator's instinct. You can find the story in a room and cut it into something teenagers actually watch and share.

• You can teach it, not just do it. You can coach a 16-year-old to build their own audience and get good at it.

• You use AI across your whole workflow, every day, and you can show us how: research, editing, repurposing, analysis.

• You believe teenagers can build real companies and that entrepreneurship is a force for good.

• You're willing to work on-site in New York City (relocation support provided), and you're authorized to work in the United States.

• Built a personal or brand audience from zero on YouTube, TikTok, or wherever your people are

• A background in documentary, video, journalism, or creator work

• Turned a single person or company into a recognizable name

• Made content with founders, public figures, or other high-profile people

• Experience working with teenagers or young people

• Worked inside a top creator- or founder-led content team